Data cleaning

make it count

Healthy prospect data is a fundamental of any B2B marketing. A well thought out campaign is an investment in time, effort and money so why waste these valuable resources by targeting data that is incorrect, out of date or just plain wrong? Throwing enough mud in the hope some sticks can damage your brand. Sending irrelevant/ incorrectly addressed marketing collateral will not drive advocacy and gives the very clear message to your prospects that they are just a number in a database.